This item unrelenting innovation how to create a culture for market dominance by gerard j tellis hardcover 2875 only 6 left in stock more on the way ships from and sold by amazoncom. At the time hp was the world leader in personal computers as sales of tablets have soared hps stock price took a dive that has continued till today 1 tellis gerard 2013 unrelenting innovation how to create a culture of market dominance jossey bass warren bennis leadership series 2 op cit. Unrelenting innovation describes three key cultural traits of innovation success and three practices necessary to sustain the culture of unrelenting innovation. Unrelenting innovation how to create a culture for market dominance organizations must be willing to cannibalize successful products embrace risk and focus on the future organizations build these traits by providing incentives for enterprise empowering product champions and encouraging internal markets. The traits are the result of market dominance or incumbents curse and gets built up over years of market dominance the three practices can be promoted by senior management within the firms to try and build the right culture of innovation